About Us

Vitor Azambuja, a father of two, is Brazilian and was born in Rio de Janeiro. A creative specialist, he is an art director and a visual artist. With a background in advertising and classical piano, he has worked at several advertising agencies in Rio de Janeiro and São Paulo, creating TV commercials and ads for major brands. Vitor has exhibited his paintings in São Paulo, Rio de Janeiro, New York, Miami, and Paris. As one of the creators of the By Kids to Kids program, he serves as the company’s creative director. His goal is to help children around the world learn through developing their creativity.

Gilberto Barroso, a father of three, is Brazilian and was born in São Paulo. He holds a degree in Business Administration and has worked in various sectors, specializing in the Pay TV industry. He was involved from the very beginning of Pay TV in Brazil, initially distributing the HBO channel and later becoming a director at Sony Pictures. Gilberto launched numerous channels, including AXN, Warner, Sony, Cinemax, HBO, The History Channel, and E!. In 2015, Gilberto transitioned from the Pay TV sector to launch the By Kids to Kids program. He is the CEO of the company, and his mission is to ensure children worldwide can learn and share knowledge in a creative and democratic manner. Vitor and Gilberto recognized that one of today’s main challenges is developing methodologies that can keep students engaged with curricular subjects.
Additionally, there is an increasing demand for educational methods that are playful, active, and interactive. After all, encouraging students to actively participate in the construction of their knowledge has already proven to enhance content assimilation. What By Kids to Kids offers with its hybrid and innovative methodology addresses this need—and much more.